GIR designers mix interview: Autori, Presek, Chudes

We bring you three intertwined designer dialogues with authors who were a part of the new GIR collection, and second in line to be presented are the members of three domestic studios: Presek design studio, Studio Chudes and Autori.

We’ve already written about the new ash wood collection, when we discussed the details with Bojan Radović, and last week, in the first interview of the series, we talked about the work of Miljana Nikolić and Marko Oljača. This time we present three studios that were also directly involved in creating individual pieces for the GIR’s young and unique brand of furniture: Đorđe Čukanović – representing Chudes studio, Autori – who were also responsible for the identifiable appearance of GIR Store, and Presek design studio, which participated in art direction and preparing the catalogue for the new collection.

Autori

The studio was founded by Dijana Novaković (1983), Maja Trbović (1984), Aleksandra Nikitin (1983) and Dušan Nenadović (1982) in 2008 in Belgrade, after working together in their architecture studies. The work of the studio includes various projects in the fields of architecture, interior and furniture design.

Perhaps the biggest challenge was to follow through with the process of manufacturing pieces of furniture made of solid wood and by our design, by the highest standards and in a system that we hadn’t had the opportunity to try ourselves out until that point.

Maša: Your collaboration with GIR already has a certain tradition, conditionally speaking – you were involved in designing GIR store a few years back. What was the challenge for you during this job?

Autori: Actually, it was very rewarding to work on that project for interior because, before the initial phase of the project, we visited the GIR factory in Kraljevo and came back filled with impressions. When the interior was almost done, the factory issued its first “made to order” pieces of furniture which we created particularly for this interior.
Perhaps the biggest challenge was to follow through with the process of manufacturing pieces of furniture made of solid wood and by our design, by the highest standards and in a system that we hadn’t had the opportunity to try ourselves out until that point.

Maša: This time you rallied around the piece of furniture for the new collection – a sofa. Tell us something about the work process – how long did it last, what made you choose that particular piece?

Autori: The process of manufacturing a piece of furniture is a story that would like to be infinite, but nevertheless it’s cut by the deadlines because no one has the interest for it to turn into an unprofitable game.
Our pieces that are now part of the GIR collection fulfilled the highest criteria for mass production out of the whole list of products that we had the opportunity to make. And that is why they were selected.
After getting to know a system like GIR, we had to adjust and perfect these pieces in collaboration with the development team of the factory in Kraljevo.

Maša: What qualities, in your opinion, a functional piece of furniture has to have?

Autori: When you san functional it could stand for a lot of things such as, for example, small transport volume or weight, or a great durability and comfort, which is all in direct correlation with the quality of the material and the knowledge which has been instilled in every clip of the piece.
In the end it would be ideal that the result is seen as a one-stroke solution done with great ease regardless of all the difficulties during the manufacturing process.

Presek

Presek studio is located and founded in Belgrade in 2013. The studio was founded by interior architects Miroslava Djordjevic and Ksenija Joisfovic. The philosophy of the design is based on the simplicity of form, great commitment to detail and material selection, as well as on the balance of shaping the object with author’s different perspective of characters, but similar taste. Their design is shaped and treated with the intention of achieving the ideal harmony between traditional and modern. Presek is a multidisciplinary design studio, and the field of their work includes industrial product design, interior, set design, art directing, packaging design etc.

The Opozit mirror is characterised by a simple game of lines and the surface of a minimalistic look. The game between the full and the empty is represented with a steel pipe that forms an O construction and balances in a combination with full circle mirror. That combination resulted in the beauty of balance between the full and the empty. The mirror is adaptable to every type of space, public or private. Opozit mirror gives the option of storing accessories with style.  At the 54th Belgrade Furniture Fair in 2016, the Opozit mirror received the Golden key award for best accompanying elements of interior. The product was designed for GIR.

Kotlić lamp is a result of stylization of items from everyday use, which are a part of Serbian tradition and culture. Geometrical simplicity of these items allowed for the minimum of changes and easy applicability to a new item – a lamp. This tripod form is frequently represented in Serbian household items: footstools, hat stands, tripods which hold cooking pots etc, while in this case, tripod is the carrying construction of the light bulb which freely hangs in space. The lamp is prefabricated.

Sinteza table represents the stylization of new wood with the metal frame support, so that it could grow healthy and be protected in that process. The item’s construction creates a strong structure that holds the tabletop and, at the same time, makes an integrated fruit bowl above the tabletop. The elegance of thin rods that build the construction is perfected with the combination with the fullness of wooden table top. The combination resulted in the beauty of the balance between the full and the empty. This table is adaptable to any type of space, public or private. Sinteza table will storage your favourite fruit or plant and coffee mugs with style.

If GIR was a person, it would be intelligent and exciting, but not intrusive, one of those you want to communicate with long term, who doesn’t reveal all its qualities immediately, but it draws you to explore.

Maša: You were involved in art directing and catalogue preparation for the new collection, but you are also a part of the collection. How do your approaches differ when it comes to different fields of work in which GIR is involved?

Presek: Each of these fields requires a different process, approach towards work and it’s interesting in their own specific way. Both approaches boil down to the fact that you first have to follow philosophy of GIR brand.  The furniture is a domain that has to fulfil a number of criteria: functionality, aesthetics, character, but not be intrusive. On the other hand, scenery is a spatial installation that is obligated to unite and aesthetically complete the entire identity of all the objects that are the authorships of various designers, which creates additional pressure, but it’s also the challenge.

Maša: Do you feel that there is a kind of a quality/motif that encompasses all the products from the first collection that GIR supported as a brand and a manufacturer?

Presek: GIR brand definitely possesses high-quality production, materials they use, as well as finishing touch that is impeccable. If GIR was a person, it would be intelligent and exciting, but not intrusive, one of those you want to communicate with long term, who doesn’t reveal all its qualities immediately, but it draws you to explore.

Maša: Tell us something about the pieces you designed – what inspired you and how much did it change from the initial idea to the final solution?

Presek: Considering the brilliant technologists from GIR and the partnership we had with them, we are absolutely satisfied with the whole process from the idea to the final optimization of the product. Visually, all products have kept their original form, even though there was a modification of some technical details.

Đorđe Čukanović – Chudes

Chudes is a studio specialized in furniture design. We work together with companies, brands and workshops on the projects of various scopes, offer sophisticated solutions for design and manufacturing processes, from the draft to the final product, with the effort to provide an individual approach to every client.

This kind of approach demands a lot of compromises by itself, but considering that GIR has an outstanding set of machines that are up to highest global trends and technologies, the compromises are put to a minimum.

Maša: You worked as an industrial designer for brands with which GIR cooperates as a manufacturer, and now you have you own product in the collection. Are the work processes on these pieces different and why?

Đorđe: Chudes studio tries to give its individual approach to every client so we can present the identity of a certain brand in the best possible way, through a product or a collection. Processes are very different, namely because of the differences in brands’ identities, and the emotions that they want to convey through their products to the buyers as well as in the materials they use.

Maša: What compromises do you have to, and which ones you don’t want to make while creating the product you put your name on?

Đorđe: Design is not just the aesthetics of the product, but also a whole series of processes, from the initial idea to the final product, and they have to be coordinated from the very beginning. That is why it’s very important that already with the initial idea we have an image of how will each element be made, which machines and tools are required so that the processing of the material can be done in the right way.
This kind of approach demands a lot of compromises by itself, but considering that GIR has an outstanding set of machines that are up to highest global trends and technologies, the compromises are put to a minimum.

Maša: What are the biggest challenges in regards to ash wood, which is one of the cornerstones of the GIR collection?

Đorđe: Solid wood is a material with which you have to work together. You cannot make it do something which it’s not willing to do or process it in a way that it doesn’t allow, so the construction itself was a very big challenge, and, at the same time, a basis of every product. With this kind of product, the client buys a “live” product, which will, as long as it exists, act that way. All separate elements will individually change the dimension and volume with every change in temperature and humidity. To organize such elements in one whole – and at the same time allow and predict all individual changes, and not to ruin the structure and the solidity of a finished product – is definitely the biggest challenge.

GIR collection furniture is available at GIR Store,Tresnjinog cveta 5. Visit us!